Facebook is updating its fledgling Instant Games platform by adding new monetization features and more robust dev tools.
The social media giant will begin testing interstitial and rewarded video ads with select game developers on iOS and Android. Based on the results of those tests, the firm will slowly enable video ads for more closed beta developers, giving them a new way to monetise their titles.
Facebook also intends to make it easier for closed beta developers to submit, launch, and track their games by releasing a more comprehensive toolset.
“Rolling out initially with a small set of games allows us to test and learn the best ways for developers to integrate ads so they enhance the gaming experience while offering a path to monetization,” reads a Facebook blog post.
“Based on the results from these initial tests, we’ll begin to enable interstitial and rewarded video ads with additional developers over the coming weeks, as well as further optimize the ad platform.
“We will also unlock more developer tools for measurement and ad optimization. Opening these capabilities will eventually allow developers to generate revenue from their titles and invest more in further development.”
You can find out more about the evolution of Facebook’s Instant Games platform right here.